Consumer Behavior

Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience

Authors: Hanna Lee (North Carolina State University) , Yingjiao Xu (North Carolina State University)

Abstract

From the perspective of consumer experience rendered by different technological solutions and devices in the VFR technologies, this study aimed to classify the VFR technologies available in the marketplace. The classification was conducted based on technological variations each solution and device has in terms of the realism of the visually translated figures such as accuracy and attractiveness. The following sources were consulted to obtain data for this study including academic journals, trade magazines, company websites, and other internet sources.

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How to Cite: Lee, H. & Xu, Y. (2018) “Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).