Retail Store Lighting for Elderly Consumers: An Experimental Approach
- Nam-Kyu Park (Oklahoma State University)
- Cheryl A. Farr (Oklahoma State University)
Abstract
Growth in the mature market presents opportunities for businesses because the over-age-65 population accounted for annual spending of over $60 billion. Signage, readable labels, and store environment factors affect shopping decisions. Physiological changes occur in eyes, such as decreased color sensitivity and visual acuity. It can be deduced that older and younger consumers have different lighting, signage, and labeling preferences.
How to Cite:
Park, N. & Farr, C. A., (1998) “Retail Store Lighting for Elderly Consumers: An Experimental Approach”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).