Concurrent Sessions

Fashion Opinion Leadership and Appearance Management Behavior

Authors: Ji Hye Park (Ohio State University) , Eun Hee Cho , Nancy A. Rudd

Abstract

Identifying and understanding fashion opinion leaders is important to manufacturers because these leaders promote new fashion items and influence fashion opinion followers who look to them for guidance about new items.

Keywords:

How to Cite: Park, J. H. , Cho, E. H. & Rudd, N. A. (1998) “Fashion Opinion Leadership and Appearance Management Behavior”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).