Apparel Entrepreneurs Marketing on the Web

Tywanda Moss; Evelyn L. Brannon

Concurrent Sessions

Apparel Entrepreneurs Marketing on the Web

Authors: Tywanda Moss (Auburn University) , Evelyn L. Brannon (Auburn University)

Abstract

Until recently, the Web user represented only one consumer profile-the technology savvy young male. Now that Web demographics show a shift toward a broader audience, study of the Web as a marketing venue for a wider variety of products is essential.

Keywords:

How to Cite: Moss, T. & Brannon, E. L. (1998) “Apparel Entrepreneurs Marketing on the Web”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).