Concurrent Sessions

Apparel Entrepreneurs Marketing on the Web

Authors
  • Tywanda Moss (Auburn University)
  • Evelyn L. Brannon (Auburn University)

Abstract

Until recently, the Web user represented only one consumer profile-the technology savvy young male. Now that Web demographics show a shift toward a broader audience, study of the Web as a marketing venue for a wider variety of products is essential.

How to Cite:

Moss, T. & Brannon, E. L., (1998) “Apparel Entrepreneurs Marketing on the Web”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

Downloads:
Download PDF
View PDF

126 Views

50 Downloads

Published on
01 Jan 1999
License