Apparel Entrepreneurs Marketing on the Web
- Tywanda Moss (Auburn University)
- Evelyn L. Brannon (Auburn University)
Abstract
Until recently, the Web user represented only one consumer profile-the technology savvy young male. Now that Web demographics show a shift toward a broader audience, study of the Web as a marketing venue for a wider variety of products is essential.
How to Cite:
Moss, T. & Brannon, E. L., (1998) “Apparel Entrepreneurs Marketing on the Web”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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