Concurrent Sessions
Author: Josephine Moreno (University of Rhode Island)
International travelers have a growing influence on host cultures in the 20th century, in part due to the purchases made during their travels. These purchases take many forms that include purchases for oneself, as gifts, and for resale. Moreover, academicians note that tourists devote approximately one-third of their expenditures to shopping (Littrell, Baizerman, Kean, Gahring, Niemeyer, Reilly, & Stout, 1994).
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How to Cite: Moreno, J. (1998) “Buying Culture: International Tourists in Guatemala”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).