Concurrent Sessions

Negotiating Across Cultures: Consumer Acceptance of Hand-Produced Apparel Products

Authors: Nancy J. Miller (Iowa State University) , Mary A. Littrell (Iowa State University) , Jeanne Link (Iowa State University)

Abstract

MarketPlace: Handwork of India is an example of an Alternative Trade Organization that, in an effort to provide employment for textiles artisans, has attempted to integrate modern, western-styled garment design elements with traditional designs and fabrics of India to form an innovative line of hand-produced apparel intended for the U.S. market. Research focused on acceptance of India-inspired skirts and pants among 175 female college students in five geographic regions of the U.S.

Keywords:

How to Cite: Miller, N. J. , Littrell, M. A. & Link, J. (1998) “Negotiating Across Cultures: Consumer Acceptance of Hand-Produced Apparel Products”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).