Universal and Bra Consumers’ Evaluative Criteria

Traci May-Plumlee; Trevor J. Little

Concurrent Sessions

Universal and Bra Consumers’ Evaluative Criteria

Authors: Traci May-Plumlee (UNC Greenboro) , Trevor J. Little (North Carolina State University)

Abstract

The purpose of this research was to identify evaluative criteria used universally by apparel consumers and verify appropriateness of those criteria via a consumer survey.

Keywords:

How to Cite: May-Plumlee, T. & Little, T. J. (1998) “Universal and Bra Consumers’ Evaluative Criteria”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).