Universal and Bra Consumers’ Evaluative Criteria
- Traci May-Plumlee (UNC Greenboro)
- Trevor J. Little (North Carolina State University)
The purpose of this research was to identify evaluative criteria used universally by apparel consumers and verify appropriateness of those criteria via a consumer survey.
How to Cite:
May-Plumlee, T. & Little, T. J., (1998) “Universal and Bra Consumers’ Evaluative Criteria”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).