Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers

MiYoung Lee; Kim K. P. Johnson

Concurrent Sessions

Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers

Authors: MiYoung Lee (University of Minnesota) , Kim K. P. Johnson (University of Minnesota)

Abstract

The objective of this study was to investigate differences between Internet apparel purchasers, browsers, and non-purchasers in terms of their attitudes, Internet usage, and demographic characteristics.

Keywords:

How to Cite: Lee, M. & Johnson, K. K. (1998) “Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).