Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers
- MiYoung Lee (University of Minnesota)
- Kim K. P. Johnson (University of Minnesota)
Abstract
The objective of this study was to investigate differences between Internet apparel purchasers, browsers, and non-purchasers in terms of their attitudes, Internet usage, and demographic characteristics.
How to Cite:
Lee, M. & Johnson, K. K., (1998) “Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
Downloads:
Download PDF
View PDF