Computer Technology Adoption by Small Apparel Retailers
- Bonnie Langreck (Iowa State University)
- Nancy J. Miller (Iowa State University)
This study investigated present and planned future use of computers and the Internet by small-sized apparel retailers who are members of a market network. Networking is the formation of business alliances as one way small independent retailers can achieve market buying power. Network organizations can also aid in the communication of technology information.
How to Cite:
Langreck, B. & Miller, N. J., (1998) “Computer Technology Adoption by Small Apparel Retailers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).