Concurrent Sessions

The Service Zone of Tolerance: A Teen Perspective

Authors: Dee Knight (University of North Texas) , Christy Crutsinger (University of North Texas) , Tessa Birdine (University of North Texas)

Abstract

The purposes of the study were to (1) describe the zone of tolerance for teen consumers' service expectations and (2) determine if the zone of tolerance varied by demographic characteristics. A sample (n=467) was drawn from four southwest high schools representing a variety of disciplines.

Keywords:

How to Cite: Knight, D. , Crutsinger, C. & Birdine, T. (1998) “The Service Zone of Tolerance: A Teen Perspective”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).