Teenagers’ Shopping Motivations and Loneliness
- Youn-Kyung Kim (University of North Texas)
- Shefali Kumar (University of North Texas)
- Jikyeong Kang (University of Wisconsin, Madison)
The objectives of the study were (1) to compare three ethnic groups (White-Americans, Black-Americans, Hispanic-Americans) in terms of shopping motivation and loneliness and (2) to determine whether shopping motivation is related to loneliness.
How to Cite:
Kim, Y. & Kumar, S. & Kang, J., (1998) “Teenagers’ Shopping Motivations and Loneliness”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).