Concurrent Sessions

Examination of Self-Congruity and Status Consumption for Taiwanese Consumers Purchasing Blue Jeans

Authors
  • Jeanne Heitmeyer (Florida State University)
  • Hsin-I Yu (Florida State University)

Abstract

The purpose of this study was to investigate the influence of the self-congruity theory and status consumption on Taiwanese consumers' purchase of designer versus non-designer brand blue jeans.

How to Cite:

Heitmeyer, J. & Yu, H., (1998) “Examination of Self-Congruity and Status Consumption for Taiwanese Consumers Purchasing Blue Jeans”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

Downloads:
Download PDF
View PDF

140 Views

61 Downloads

Published on
01 Jan 1999
License