Examination of Self-Congruity and Status Consumption for Taiwanese Consumers Purchasing Blue Jeans
- Jeanne Heitmeyer (Florida State University)
- Hsin-I Yu (Florida State University)
Abstract
The purpose of this study was to investigate the influence of the self-congruity theory and status consumption on Taiwanese consumers' purchase of designer versus non-designer brand blue jeans.
How to Cite:
Heitmeyer, J. & Yu, H., (1998) “Examination of Self-Congruity and Status Consumption for Taiwanese Consumers Purchasing Blue Jeans”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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