Perceived Shopping Value by Ethnicity and Gender

Seunghae Han; Youn-Kyung Kim; Jikyeong Kang

Concurrent Sessions

Perceived Shopping Value by Ethnicity and Gender

Authors: Seunghae Han (University of North Texas) , Youn-Kyung Kim (University of North Texas) , Jikyeong Kang (University of Wisconsin, Madison)

Abstract

The research hypotheses were H1: There will be a main effect of gender on perceived shopping value; H2: There will be a main effect of ethnicity on perceived shopping value; and H3: There will be an interaction effect of gender and ethnicity.

Keywords:

How to Cite: Han, S. , Kim, Y. & Kang, J. (1998) “Perceived Shopping Value by Ethnicity and Gender”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).