Perceived Shopping Value by Ethnicity and Gender
- Seunghae Han (University of North Texas)
- Youn-Kyung Kim (University of North Texas)
- Jikyeong Kang (University of Wisconsin, Madison)
Abstract
The research hypotheses were H1: There will be a main effect of gender on perceived shopping value; H2: There will be a main effect of ethnicity on perceived shopping value; and H3: There will be an interaction effect of gender and ethnicity.
How to Cite:
Han, S. & Kim, Y. & Kang, J., (1998) “Perceived Shopping Value by Ethnicity and Gender”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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