World Class Merchandising for a Consumer-Centric Organization

Fay Gibson; Dianna Vass

Concurrent Sessions

World Class Merchandising for a Consumer-Centric Organization

Authors: Fay Gibson (University of North Carolina) , Dianna Vass (University of North Carolina)

Abstract

Today's apparel and retail organizations are challenged to become more merchandising focused to deliver timely products and services to meet consumer needs and lifestyle demands ("consumer-centric"). This research project linked merchandising theory to established practices in order to test "real-world" merchan-dising models and competencies required of merchandisers.

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How to Cite: Gibson, F. & Vass, D. (1998) “World Class Merchandising for a Consumer-Centric Organization”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).