Concurrent Sessions

The Influence of Liking To Shop on Hispanic and Anglo Consumers’ Retail Patronage

Author: Judith C. Forney (University of North Texas)

Abstract

This study examined the influence of ethnicity and liking to shop (yes or no) on retail patronage. Hispanic (n=231) and Anglo (n= 129) women in a southwest state completed a mailed survey. Chi-square analysis indicated Hispanic women liked to shop more than Anglos. Responses on a 7-point scale (range: 1 = low to 7 = high) to "in the past year, I pur-chased my own casual clothing at" measured purchase frequency at 12 retail outlets. Descriptive statistics and two-way ANOVAs analyzed retail patronage by ethnicity and liking to shop.

Keywords:

How to Cite: Forney, J. C. (1998) “The Influence of Liking To Shop on Hispanic and Anglo Consumers’ Retail Patronage”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).