The Influence of Liking To Shop on Hispanic and Anglo Consumers’ Retail Patronage
- Judith C. Forney (University of North Texas)
Abstract
This study examined the influence of ethnicity and liking to shop (yes or no) on retail patronage. Hispanic (n=231) and Anglo (n= 129) women in a southwest state completed a mailed survey. Chi-square analysis indicated Hispanic women liked to shop more than Anglos. Responses on a 7-point scale (range: 1 = low to 7 = high) to "in the past year, I pur-chased my own casual clothing at" measured purchase frequency at 12 retail outlets. Descriptive statistics and two-way ANOVAs analyzed retail patronage by ethnicity and liking to shop.
How to Cite:
Forney, J. C., (1998) “The Influence of Liking To Shop on Hispanic and Anglo Consumers’ Retail Patronage”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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