Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel

Molly Eckman; Marianne Bickle; Antigone Kotsiopulos

Concurrent Sessions

Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel

Authors: Molly Eckman (Colorado State University) , Marianne Bickle (Colorado State University) , Antigone Kotsiopulos (Colorado State University)

Abstract

Apparel manufacturers strive to satisfy two groups-retailers and consumers. However, few studies have compared purchase decision behavior and satisfaction of apparel buyers and consumers. This study evolved in collaboration with the design/production manager of a wholesale clothing firm that sources apparel from Asia for distribution to U.S. retailers/catalogs. Oliver's (1980) disconfirmation model guided measure-ment of satisfaction.

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How to Cite: Eckman, M. , Bickle, M. & Kotsiopulos, A. (1998) “Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).