Concurrent Sessions

Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel

Authors
  • Molly Eckman (Colorado State University)
  • Marianne Bickle (Colorado State University)
  • Antigone Kotsiopulos (Colorado State University)

Abstract

Apparel manufacturers strive to satisfy two groups-retailers and consumers. However, few studies have compared purchase decision behavior and satisfaction of apparel buyers and consumers. This study evolved in collaboration with the design/production manager of a wholesale clothing firm that sources apparel from Asia for distribution to U.S. retailers/catalogs. Oliver's (1980) disconfirmation model guided measure-ment of satisfaction.

How to Cite:

Eckman, M. & Bickle, M. & Kotsiopulos, A., (1998) “Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

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Published on
31 Dec 1998
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