Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel
- Molly Eckman (Colorado State University)
- Marianne Bickle (Colorado State University)
- Antigone Kotsiopulos (Colorado State University)
Apparel manufacturers strive to satisfy two groups-retailers and consumers. However, few studies have compared purchase decision behavior and satisfaction of apparel buyers and consumers. This study evolved in collaboration with the design/production manager of a wholesale clothing firm that sources apparel from Asia for distribution to U.S. retailers/catalogs. Oliver's (1980) disconfirmation model guided measure-ment of satisfaction.
How to Cite:
Eckman, M. & Bickle, M. & Kotsiopulos, A., (1998) “Retail Buyers and Consumers: Purchase Decision Behavior for and Satisfaction With Apparel”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).