Concurrent Sessions

Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students

Authors: Wanda K. Cheek (Mississippi State University) , Cynthia R. Easterling (University of Southern Mississippi)

Abstract

The fashion count technique was used successfully to help undergraduate students understand consumer behavior and group adop-tion of uniforms. The "uniform" and "group" chosen to study was blue denim jeans worn by students at a land grant university.

Keywords:

How to Cite: Cheek, W. K. & Easterling, C. R. (1998) “Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).