Concurrent Sessions

Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students

Authors
  • Wanda K. Cheek (Mississippi State University)
  • Cynthia R. Easterling (University of Southern Mississippi)

Abstract

The fashion count technique was used successfully to help undergraduate students understand consumer behavior and group adop-tion of uniforms. The "uniform" and "group" chosen to study was blue denim jeans worn by students at a land grant university.

How to Cite:

Cheek, W. K. & Easterling, C. R., (1998) “Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

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Published on
01 Jan 1999
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