Concurrent Sessions

Acquisition Source Use in Multiple Fashion Product Categories: A Comparison of Anglo and Hispanic Consumers

Authors: Lynn Brandon (University of North Texas) , Judith C. Forney (University of North Texas)

Abstract

Purpose: The Hispanic population is growing at a rate five times that of the general population and will be the largest ethnic seg-ment in the U.S. within ten years. Fashion-ori-ented businesses need to understand the purchase behaviors of this segment and determine opportunities for capturing their purchases across multiple fashion product categories. This study examined the frequency of acquisi-tion source use by Anglo and Hispanic female consumers when purchasing casual apparel and casual home furnishings.

Keywords:

How to Cite: Brandon, L. & Forney, J. C. (1998) “Acquisition Source Use in Multiple Fashion Product Categories: A Comparison of Anglo and Hispanic Consumers”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).