Concurrent Sessions

Mass Customization- An Experiment in Design and Production

Author: Susan Ashdown (Cornell University)

Abstract

Mass customized apparel gives the consumer choices in style, fabric, and fit but is factory produced using new technologies. The design of mass customized apparel requires a different approach than design of ready-to-wear. A group project was developed to teach designers these differences. For this project standard-sized denim garments were offered to the consumer (undergraduates in the TXA department) with choices of size, style, and fabric. Garments were designed, "sold," and produced. VF Jeans donated denim for the project.

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How to Cite: Ashdown, S. (1998) “Mass Customization- An Experiment in Design and Production”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).