Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?
Abstract
The purpose of this study is to examine how men and women differ in their perceptions of website quality in the context of luxury fashion e-retailing. The findings of this study show that similarities and differences exist between male and female luxury consumers’ perceptions of e-luxury retail sites.
How to Cite:
Kim, J., (2018) “Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?”, International Textile and Apparel Association Annual Conference Proceedings 75(1).
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