ITAA-KSCT Joint Symposium

Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective

Authors: Claire Whang (California State Polytechnic University - Pomona) , Hyunjoo Im (University of Minnesota - Twin Cities)

Abstract

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How to Cite: Whang, C. & Im, H. (2018) “Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).