Consumer Behavior

Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach

Authors: Yanwen Ruan (Donghua University) , Yingjiao Xu (North Carolina State University)

Abstract

With the emerging New Luxury Comers and new consumerism after the recession, luxury fashion rental has been showing a great potential for speed growth. However, limited literature is existing on consumer behavior toward luxury fashion rental. Using a hierarchical Confirmatory Factor Analysis, this study conceptualized the multi-dimensional structure of consumers’ motivations toward luxury fashion rentals. Seven motivations were identified and classified as intrinsic vs. extrinsic. The results of this study can provide a great foundation for future studies on consumers’ behavior toward luxury fashion rental services.

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How to Cite: Ruan, Y. & Xu, Y. (2018) “Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).