Preferences of Dress Design Elements for Mass Customization Targeting Women in the U.S.
Mass customization (MC) is a combination of flexibility and individualization as it delivers market products and services adapted to personalized preferences at the affordable price connected with mass production.Existing online MC offerings for apparel either focus on functional or decorative perspectives. Only a few brands provide fit-focused solutions on formal wear and occasion wear.
Keywords: mass customization, formal dress, body size and shape
How to Cite:
Baytar, F. & Kim, Y. & Maher, M. & Zong, W., (2022) “Preferences of Dress Design Elements for Mass Customization Targeting Women in the U.S.”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13767