Effect of Fear of COVID-19 on Consumers’ Attitude Toward Direct Overseas Purchasing: Focusing on the Mediating Effects of Psychological Compensation
Abstract
This study examines the effect of psychological factors such as fear and psychological compensation due to COVID 19 on consumers' direct overseas purchases in Korea. Data were collected through online surveys from consumers in their 20s who had experience in overseas direct purchases. A total of 182 responses were used for the analysis. The result indicated that compensation emotion acts as a complete mediation, so fear of COVID-19 does not directly affect the overseas direct purchase attitude, but it affects the overseas direct purchase attitude through psychological compensation.
Keywords: COVID-19, direct overseas purchasing, fear, psychological compensation
How to Cite:
Lee, J., Park, N. & Lee, M., (2022) “Effect of Fear of COVID-19 on Consumers’ Attitude Toward Direct Overseas Purchasing: Focusing on the Mediating Effects of Psychological Compensation”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13759
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