A Study on the Millennial Consumer’s Acceptance of Clothing Management Equipment on the Base of Technology Acceptance Model
Abstract
Since the launch of a new home appliances concept called “styler” in 2016, the market of clothing management equipment has received a lot of attention. However, despite the fact that the clothing management equipment is gradually becoming an indispensable home appliance, little research on clothing management equipment has been conducted. The purpose of this study was to investigate millennial consumers’ attitude toward and intention to accept clothing management equipment, through an expanded technology acceptance model integrating technological innovativeness and clothing involvement.
Keywords: Technology Acceptance Model, Clothing Management Equipment, millennial generation
How to Cite:
Lim, S., Yunting, N., Wee, J. & Lee, Y., (2022) “A Study on the Millennial Consumer’s Acceptance of Clothing Management Equipment on the Base of Technology Acceptance Model”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13738
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