Merchandising/Marketing/Retailing: Management

Who are the Business Influencers? The Underlying Relationship between Employees and Strategic Retail Change

Authors
  • Danielle Sponder Testa (Iowa State University)
  • Niehm S. Linda (Iowa State University)
  • Jessica L. Hurst (Iowa State University)

Abstract

Academicians and professionals alike have posited that employees can influence business ventures and business actions early in their career. However, the direct relationship between non-managerial employees and business success needs to be further explored. As retail businesses undergo large strategic changes, an opportunity exists to evaluate the potential impact of non-managerial employees on business performance. The purpose of this study was to propose a conceptual framework demonstrating the importance of employees influence in business success under conditions of strategic change. A holistic framework has been presented connecting business-level constructs with employee-level constructs and outcome (i.e., success) variables. The framework illustrates the proposed relationship between employees’ intangible psychologies and tangible business performance. By exploring the role of non-managerial employees, the unique and impactful role of individuals during early periods of their in non-managerial roles may be better understood.

Keywords: Commitment, transformational change, employees, influence, retail, strategic change, impact

How to Cite:

Testa, D. S., Linda, N. S. & Hurst, J. L., (2022) “Who are the Business Influencers? The Underlying Relationship between Employees and Strategic Retail Change”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13678

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Published on
19 Sep 2022
Peer Reviewed