ITAA-KSCT Joint Symposium

U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern

Authors
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)
  • Youngdeok Lee (The University of Tennessee, Knoxville)
  • Kerri Byrd (The University of North Carolina at Greensboro)

Abstract

This study investigates the relationships between sustainability knowledge, concern, attitude, and purchase intention in the context of sustainable apparel; specifically, it focuses on the mediating role of consumers’ concern about apparel production in the relationships between apparel sustainability knowledge and attitude and purchase intention towards sustainable apparel. 

Keywords: sustainable apparel, millennial, consumer behavior, U.S.

How to Cite:

Su, J., Lee, Y. & Byrd, K., (2022) “U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13580

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Published on
15 Sep 2022
Peer Reviewed