U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern
Abstract
This study investigates the relationships between sustainability knowledge, concern, attitude, and purchase intention in the context of sustainable apparel; specifically, it focuses on the mediating role of consumers’ concern about apparel production in the relationships between apparel sustainability knowledge and attitude and purchase intention towards sustainable apparel.
Keywords: sustainable apparel, millennial, consumer behavior, U.S.
How to Cite:
Su, J., Lee, Y. & Byrd, K., (2022) “U.S. Millennial Consumers and Their Purchase Intention of Sustainable Apparel: The Mediating Role of Consumer Concern”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13580
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