The Impact of Retailers' Bankruptcy Filing on Consumer Perceptions and Behaviors
Abstract
There were two primary objectives of this study:1) Examine the impact of retailers' bankruptcy filing on consumers' perceived quality, perceived risk, brand trust, and purchase intentions. 2) Examine the moderating role of brand reputation and brand price level on the impact of retailers' bankruptcy filing.
Keywords: bankruptcy, fashion retailers, brand reputation
How to Cite:
Tong, X. & Su, J., (2022) “The Impact of Retailers' Bankruptcy Filing on Consumer Perceptions and Behaviors”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13391
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