The Impact of Scarcity During the COVID-19 Pandemic on Consumer Psychological Well-Being and Hoarding Behavior
The COVID-19 pandemic has fundamentally transformed individuals’ thoughts, emotions, and behaviors. In particular, people have experienced unprecedented scarcity and restrictions on multiple aspects of their lives (Pantano et al., 2020). Unsurprisingly, individuals have suffered from negative mental conditions while adapting to a volatile environment (Smith et al., 2020). Individuals’ impaired mental states can explain how and why consumption behavior has changed because of the pandemic. Thus, this study aims to examine the deterioration of consumer well-being to explain the hoarding behavior during the COVID-19 pandemic.
Keywords: COVID-19 pandemic, Scarcity, Consumer well-being, Hoarding
How to Cite:
Kim, D. & Kim, S., (2022) “The Impact of Scarcity During the COVID-19 Pandemic on Consumer Psychological Well-Being and Hoarding Behavior”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13390