Consumer Behavior

How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing

Authors
  • Yini Chen (Washington State University)
  • Ting Chi (Washington State University)

Abstract

Chinese consumer, fashion, lifestyle, retailing, value

How to Cite:

Chen, Y. & Chi, T., (2018) “How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

Downloads:
Download pdf
View PDF

272 Views

224 Downloads

Published on
01 Jan 2018
Peer Reviewed