Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns

Harvard-Style Citation

Childs, M , Woo, H & Kim, S. (2018) 'Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns', International Textile and Apparel Association Annual Conference Proceedings. 75(1)

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Vancouver-Style Citation

Childs, M , Woo, H & Kim, S. Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns. International Textile and Apparel Association Annual Conference Proceedings. 2018 1; 75(1)

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APA-Style Citation

Childs, M Woo, H & Kim, S. (2018, 1 1). Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns. International Textile and Apparel Association Annual Conference Proceedings 75(1)

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