Consumer Behavior

The Excitement of the Surprise: Motivations of the Subscription Shoppers

Authors: Dipti Bhatt (University of Delaware) , Hye-Shin Kim (University of Delaware)

Abstract

Using qualitative data, this study examines the shopping motivations of consumers enrolled with online apparel subscription companies. This study seeks an in-depth understanding of the social phenomena of fashion subscription services based on the direct experiences of consumers.

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How to Cite: Bhatt, D. & Kim, H. (2018) “The Excitement of the Surprise: Motivations of the Subscription Shoppers”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).