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Consumer Behavior

The Excitement of the Surprise: Motivations of the Subscription Shoppers

Authors
  • Dipti Bhatt (University of Delaware)
  • Hye-Shin Kim (University of Delaware)

Abstract

Using qualitative data, this study examines the shopping motivations of consumers enrolled with online apparel subscription companies. This study seeks an in-depth understanding of the social phenomena of fashion subscription services based on the direct experiences of consumers.

How to Cite:

Bhatt, D. & Kim, H., (2018) “The Excitement of the Surprise: Motivations of the Subscription Shoppers”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
01 Jan 2018
Peer Reviewed
License
Creative Commons Attribution 4.0