Sustainability and Social Responsibility

Technological Innovation and Environmental Awareness in the US and the UK Fashion: 3D-Printed Accessories

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Abstract

3D printing is rapidly expanding within the additive manufacturing industry, with growing interest in sustainable materials and the use of recycled materials. Cultural differences between American and British consumers, in terms of environmental concern, design preferences, and adoption behaviors, underscore the importance of understanding how these factors influence the acceptance of recycled 3D-printed accessories. This study aimed to investigate the perceptions, preferences, and adoption of 3D-printed accessories made from recycled materials in the US and the UK. A total of 909 survey responses were analyzed using CFA and SEM. Results showed that visual and functional design values significantly influenced consumer experiences in both countries, with usability and environmental concern emerging as key mediators. British consumers demonstrated stronger links between social influence, environmental concern, and purchase intention, while American consumers prioritized aesthetic and functional attributes. Findings offer strategic guidance for sustainable product development and culturally tailored marketing in circular economy innovation.

Keywords: 3D printing, recycled materials, consumer perception, sustainability, cultural differences, circular economy

How to Cite:

Nam, C., Yu, J. & Villanustre, L., (2025) “Technological Innovation and Environmental Awareness in the US and the UK Fashion: 3D-Printed Accessories”, International Textile and Apparel Association Annual Conference Proceedings 1(1). doi: https://doi.org/10.31274/itaa.12170