Sustainability and Social Responsibility

M-Commerce with Luxury Fashion Goods in Pre-Owned Markets

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Abstract

The secondhand luxury goods (SLG) market has grown rapidly, driven by increasing awareness of sustainability, technological advancements, and strong consumer engagement. The study aimed to explore how luxury brands influence consumer resale intentions in the SLG market through M-Commerce. Data were collected through an online survey of 217 consumers with experience purchasing SLGs and analyzed using structural equation modeling. Results indicated that the value of secondhand luxury brands significantly enhances social media marketing, consumer engagement, and trust. Social media marketing and engagement further strengthen trust, which was a strong predictor of attitudes and purchase intentions. Trust also mediated the relationship between brand value and intentions. Findings highlighted the importance of building trust, leveraging social media, and fostering engagement for entrepreneurs and M-commerce retailers seeking to boost consumer confidence and purchase intentions in the pre-owned luxury market.

Keywords: secondhand luxury goods, Mobile commerce, trust, social media marketing, consumer engagement, luxury brand value

How to Cite:

Nam, C., Yu, H. & Lee, S., (2025) “M-Commerce with Luxury Fashion Goods in Pre-Owned Markets”, International Textile and Apparel Association Annual Conference Proceedings 1(1). doi: https://doi.org/10.31274/itaa.11827