Consumer Behavior

Identifying Key Factors Affecting Customer Loyalty in a Local Retailing Context

Authors: Jacqueline Nicole Parr (St. Catherine University) , Hye-Young Kim (University of Minnesota)

Abstract

Local retailers face both challenges and opportunities in this competitive retail landscape. However, what makes these local retailers stand out from large, national stores? Through a quantitative study, this study attempts to understand the factors that create loyalty to local retailers and thus lead to repeat purchases at their stores.

Keywords: loyalty, small businesses, localism, local retailing

How to Cite: Parr, J. N. & Kim, H. (2020) “Identifying Key Factors Affecting Customer Loyalty in a Local Retailing Context”, International Textile and Apparel Association Annual Conference Proceedings. 77(1). doi: https://doi.org/10.31274/itaa.11757