Sustainability and Social Responsibility

The Acceptance and Usage Intention of Menstrual Underwear

Authors: Elizabeth Phan (University of North Texas) , Jiyoung Kim (University of North Texas) , Hae Jin Gam (University of North Texas) , Jana Hawley (University of North Texas)

Abstract

This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.

Keywords: sustainability, Menstrual underwear

How to Cite: Phan, E. , Kim, J. , Gam, H. & Hawley, J. (2020) “The Acceptance and Usage Intention of Menstrual Underwear”, International Textile and Apparel Association Annual Conference Proceedings. 77(1). doi: https://doi.org/10.31274/itaa.11734