Consumer Behavior

An Integrated Model of Chinese Older Adults' Acceptance of Social Networking Technology

Authors: Jin Su (University of North Carolina at Greensboro) , Xiao Tong (The University of Alabama)

Abstract

This study aims to fill the literature gap by examining Chinese older adults' acceptance and use of social networking technology.

Keywords:

How to Cite: Su, J. & Tong, X. (2018) “An Integrated Model of Chinese Older Adults' Acceptance of Social Networking Technology”, International Textile and Apparel Association Annual Conference Proceedings. 75(1).