Consumer Behavior

Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds

Authors: Meghan Elizabeth Hembree (University of North Carolina at Greensboro) , Jin Su (Univeristy of North Carolina at Greensboro)

Abstract

The purpose of this study aims to provide a conceptual framework for examining consumers' motivation for virtual apparel consumption in gaming virtual worlds. Such a framework is important to understanding gamers' motivations for purchasing virtual apparel, a phenomenon that will impact the future of virtual apparel retail and marketing.

Keywords: virtual apparel, virtual worlds

How to Cite: Hembree, M. E. & Su, J. (2019) “Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds”, International Textile and Apparel Association Annual Conference Proceedings. 76(1). doi: https://doi.org/10.31274/itaa.10234