TY - CONF AB - <p>The purpose of this study aims to provide a conceptual framework for examining consumers' motivation for virtual apparel consumption in gaming virtual worlds. Such a framework is important to understanding gamers' motivations for purchasing virtual apparel, a phenomenon that will impact the future of virtual apparel retail and marketing.</p> AU - Meghan Elizabeth Hembree, Jin Su DA - 2019/12// DO - 10.31274/itaa.10234 IS - 1 VL - 76 PB - Iowa State University Digital Press PY - 2019 TI - Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds T2 - International Textile and Apparel Association Annual Conference Proceedings UR - https://www.iastatedigitalpress.com/itaa/article/id/10234/ ER -