Consumer Behavior

Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds

Authors
  • Meghan Elizabeth Hembree (University of North Carolina at Greensboro)
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)

Abstract

The purpose of this study aims to provide a conceptual framework for examining consumers' motivation for virtual apparel consumption in gaming virtual worlds. Such a framework is important to understanding gamers' motivations for purchasing virtual apparel, a phenomenon that will impact the future of virtual apparel retail and marketing.

Keywords: virtual apparel, virtual worlds

How to Cite:

Hembree, M. E. & Su, J., (2019) “Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.10234

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Published on
15 Dec 2019