Food Safety

Reaching Consumers

---

Abstract

The Food Safety Consortium (FSC) Web site project has expanded its content significantly this past year with new initiatives, a full set of HACCP procedures with examples for small meat processors and a biotechnology section. A presentation on biotechnology has been downloaded more than 300 times since its posting in a 3 month period. We have continued our partnership with the University of Guelph, Ontario, Canada, to provide daily international food safety news from newswires and scientific journals. More than 38,000 consumers have accessed and completed one of the four interactive food safety lessons. Additionally, more than 264,000 consumers had 467,000 page views accessed through the Food Safety Web site home page or one of its links for a total of 2,744,880 hits last year. Visitors from 77 countries accessed our site and used our information about the source, symptoms, and methods of preventing Staphylococcus, Salmonella, and Listeriosis. Companies or net providers accounted for 71% of the hits. Users visited the site for an average of 10-1/2 minutes per session, far above average.

• Improve understanding of risks and responsible practices in relation to food and health through increased knowledge.
• Maintain and enhance presence of Food Safety Consortium Web at www.foodsafety.iastate.edu/.
• Post research findings on the Consortium Web site as they become available. www.foodsafety.iastate.edu/ and links to www.extension.iastate.edu/foodsafety/.

Keywords: ASL R691

How to Cite:

Huss, J. & Henroid, D., (2001) “Reaching Consumers”, Iowa State University Animal Industry Report 1(1).