Ethnic Differences in Use of Media, Perceived Media Pressure and Body Perception

  • Yoo-Kyoung Seock (The University of Georgia)
  • Leslie Merritt (Dunwoody High School)


As advertisements in the media often promote and sell thinness, digital images of models in the advertisements are, on most occasions, manipulated and are unrealistic. However, women often feel unhappy with their bodies after watching thin-models on the mass media (Halliwell & Dittmar, 2004). Body dissatisfaction is a psychological consequence that results from exposure to thin-body images combined with the inability to attain the thin-body ideal (Hargreaves & Tiggemann, 2004). Such body dissatisfaction peaks during adolescence (Clay, Vignoles, & Dittmar, 2005). As adolescents’ perceptions about their bodies follow them into adulthood, adolescence is a critical period in developing positive body image. Researchers noted that body perception varies by different ethnic groups (Cachelin, Rebeck, Chung, & Pelayo, 2002). Thus, the present study examined the ethnic differences in the use of media as information sources, perceived pressure from media and body perception among adolescent girls.

Keywords: Ethnic differences, Use of media, Media pressure, Body perception, Adolescents

How to Cite:

Seock, Y. & Merritt, L., (2020) “Ethnic Differences in Use of Media, Perceived Media Pressure and Body Perception”, Sustainability in Fashion 1(1). doi:

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Published on
30 Jun 2020
Peer Reviewed